In the second quarter of 2024, TikTok deleted more than 2.1 million videos in Nigeria due to violations of its community guidelines, according to a recent report. The popular social media platform, which has been committed to enhancing user safety, revealed that its efforts to moderate harmful content in Nigeria have become increasingly proactive.
The TikTok Video Moderation efforts outlined in the report emphasize that 99.1 percent of the videos were proactively removed before being flagged by users, with 90.7 percent deleted within 24 hours. This highlights TikTok’s dedication to swiftly addressing content that breaches its guidelines and ensuring a safer online environment for Nigerian users.
Globally, TikTok reported the removal of over 178 million videos in June 2024 alone, with automated technologies accounting for 144 million of the deletions. This proactive detection rate, which now stands at 98.2 percent, underscores the company’s improved efficiency in managing harmful content worldwide.
While the 2.1 million deleted videos in Nigeria represent less than 1 percent of the total uploads, TikTok’s video moderation strategy continues to evolve, leveraging advanced technology to prevent users from encountering harmful content. TikTok reaffirmed its commitment to investing in tools that enhance content moderation and address potential risks on its platform.
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